Interaction - Bachelor

Setsuna Hanabi: Find Your Firework

My pop-up aims to promote and build hype for TOMORROW X TOGETHER's Japanese release, Setsuna Hanabi. Alongside other activities, my project highlight is a digital personality quiz doubling as a build-your-own firework. This firework represents the memories and characteristics of users which will then be projected onto a live skyline backdrop imitating a fireworks festival that showcases all the fireworks of every user.

Andrica Le

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campaign purpose

The Setsuna Hanabi: Find Your Firework pop-up project aims to simulate an experiential marketing experience common across South Korean K-Pop comeback promotions. The aim of such a campaign is to provide fans and newcomers the opportunity to interact with album concept materials and build hype surrounding the upcoming release.

This pop-up was designed with the intention to promote the release of TOMORROW X TOGETHER (ie. TXT)’s Japanese album, Setsuna Hanabi. The mission of the project is to ultimately create a memorable experience for fans, allowing them to explore their concept of youth and nostalgia through reminiscing and reflection. Ultimately, I want to introduce TXT to a wide variety of audiences, sharing my love and passion for the artists in hope of inspiring others in supporting them as well.

“When a momentary firework sparks, it’s destined to fade soon.”

– setsuna hanabi, TOMORROW X TOGETHER
Quiz interface on a user's mobile screen

Take a trip down memory lane

Users are invited to reminisce on their past, present and future selves to complete a personality quiz which will determine what type of youthful memory they are, whether they’ve experienced it personally or not. To find the answers to these questions, however, requires a bit of additional searching (both spritiually and digitally).
Fireworks variation screens

Build your own firework

Even though users will receive a separate memory result, the answers they select will also contribute towards a personalised firework customised to their personality and experiences.
Live fireworks display screen projection mockup

Join the sky!

A live display of the fireworks will be projected onto the wall to simulate watching a fireworks festival from a rooftop with peers. The fireworks that cycle across the display have all been designed by other users, and represent every single person’s hopes and dreams joined together by the many others just like them, but different!

other activities

Wire wall installation of users' messages

Letters to the Me of the Past and Future

One activity involves a wire wall installation where users are given the opportunity to write down a message providing words of advice or encoragement to their past selves or wishes and hope they may have for the future.
Mockup set up for the polaroid and stickers for users to take home

Polaroids and Fireworks to Go

Polaroid frames and stickers of the fireworks layers have been prepared so users are able to recreate their fireworks on their result frame to take home and remember the experience. The fireworks layers are intended to be stacked to resemble the build-your-own game.

“By the time I realized, we’re already close to the ending.”

– setsuna hanabi, TOMORROW X TOGETHER

Andrica Le

With a vast well of freelance and intern experience to back her, Andrica is a passionate creative with ambitions of marrying excitability with empathy. Consistently aiming to deliver innovative designs that leave lasting impressions, Andrica continues to strives towards a future career in UX/UI, game design or experiential marketing design.

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